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Webinar: "#PREVENTION: How State and Local Health Departments Can Capitalize on Social Media"

Wednesday, October 24, 2012 (2:00 PM - 3:30 PM)

"#PREVENTION: How State and Local Health Departments Can Capitalize on Social Media"
Wednesday, October 24, 2012
2:00 – 3:30 PM EST

Web- and mobile-based media platforms can help public health practitioners communicate personalized and targeted health messages, particularly among populations that rely on wireless technologies to interact and exchange information.  By leveraging social media channels, state and local public health agencies have opportunities to use these innovative technologies to publicly communicate messages that are accurate, actionable, and science-based.  However, while these opportunities exist, public health professionals are still determining best practices for effectively utilizing social media to communicate with decision-makers and the public.

This webcast will highlight three organizations that have been studying and utilizing social media to strategically and successfully engage and communicate with the public.  During this webcast, participants will learn ways public health agencies have used social media platforms, understand the benefits and challenges of using social media, and gain new ideas for reaching decision-makers, partners, and members of the public using these technologies.

Featured presenters include:

  • Jenine Harris (joined by Doneisha Snider) of Washington University in St. Louis, who will discuss results and offer recommendations from her recent study assessing how Facebook and Twitter are used by state health departments;
  • Christina Garcia, Manager, Strong Start Rhode Island, Sojourner House, who will explain how combining new media and grassroots organizing helps young people learn how to choose and keep healthy relationships; and
  • Ashley Maier from The California Coalition Against Sexual Assault (CALCASA), who will share insights into the social media and eLearning initiatives implemented by, a national online project dedicated to the primary prevention of sexual assault and domestic violence.
The webcast will be moderated by Nina Jolani, Program Analyst, ePublic Health & Informatics at NACCHO.

Click here to register for the webinar.

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